The research report "The Future of Asian Asset Management in 2024" published by Flora International Communication and Consulting Company points out that in the face of global economic uncertainty, Asian investors will continue to prefer diversified investments. In terms of investment areas, artificial intelligence (49%) will remain the favorite of investors next year, followed by the internet (34%), biotechnology and healthcare (33%), and the technology, media, and telecommunications sector (33%). This shows that even though the global economy is facing challenges, people still have a soft spot for rapidly growing emerging industries. The 2024 report focuses on the major risks that investors are currently concerned about. Most investors (42%) are worried about a slowdown or downturn in global economic growth, followed by ongoing inflation (24%) and geopolitical tensions (16%). To address the above uncertainties, 29% plan to shift to low-risk investments, and 23% of respondents intend to maintain their current risk situation. It is worth noting that among investors from mainland China, 49% believe there are more buying opportunities, and have increased their risk appetite or actual investments in high-yield instruments. Although stock funds (51%) and fixed income funds (34%) are still favored by Asian investors in the coming year, their interest in diversified investments continues to grow. Currently, investors are enthusiastic about private market investments, especially private equity funds (15%) and private credit funds (15%). Respondents believe that these alternative investments can enhance and diversify investment returns, complementing traditional stocks and bonds (90%), and also help reduce overall investment portfolio risks related to economic downturns (90%). Yuan Aolun, Head of Financial and Professional Services in the Asia-Pacific region at Flora International, said, "The global economy is full of uncertainty, and investors are seeking diversified investment portfolios to enhance the resilience of their investment strategies. Private equity funds and private credit funds, traditionally favored by institutional investors, are increasingly attractive to Asian investors, providing asset management companies with huge opportunities to expand product diversity and marketing strategies to meet the needs of Asian investors." Similar to last year's report, the performance (93%) and reputation (92%) of asset management companies are still the key considerations for investors when choosing asset management companies. Other major factors include understanding individual asset management companies (87%) and the public image of asset management companies (86%). Although investors still pay attention to the emphasis on environmental, social, and governance (ESG) by asset management companies (78%), this factor has slightly decreased by four percentage points compared to last year's survey.